Something tells me the real money comes from future consulting contracts and that this PR will more than pay for itself. Just like how everyone on HN agrees writing a book isn't a great use of time besides what it allows you to put on your resume.
Just because Apple got an amazing bargain doesn't mean the payout for them won't be great as well.
Just because Apple got an amazing bargain doesn't mean the payout for them won't be great as well.