The full text is available online on that Squarespace site.
I wrote it after selling my last company - it chronicles what I learned going from a PMM / PM at VMware to a business generalist founder, who then had to learn how to sell, and then manage sales people.
Your situation is why I wrote Founding Sales: https://www.foundingsales.com/
The full text is available online on that Squarespace site.
I wrote it after selling my last company - it chronicles what I learned going from a PMM / PM at VMware to a business generalist founder, who then had to learn how to sell, and then manage sales people.
Also, this deck will be useful to you: https://docs.google.com/presentation/d/1pcSy-zV-776abGmZ8WJ7...
Hope that helps!