I believe the cracked games are on sufficiently obscure websites to be a deterrent to regular users. So maybe 10% of those people that would otherwise not have paid will just buy a DRM game instead of cracking it.
One could even argue that it is pro consumer by making sure the revenue will go back to paying consumers in the form of additional content, instead of paying for players who didn't buy it.
One could even argue that it is pro consumer by making sure the revenue will go back to paying consumers in the form of additional content, instead of paying for players who didn't buy it.