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Comment by etempleton

"Today, consumers can get more product information by reading "add to cart" pages on Amazon, or online product reviews on any number of platforms, than they can get from viewing advertisements on bill-boards or television, or through the advertising links placed by Facebook in its feeds and Google at points all across the web."

This creates its own set of problems. Companies looking to sell directly to consumers through their own website lose a powerful way of promoting their product to consumers giving entrenched retailers more power and more control over what is sold to consumers.

Does Amazon, Walmart, Target, etc. not promote certain types of products over other, either subtly or overtly? What constitutes advertising?

I don't think anyone likes misleading or intrusive advertising, but to say that advertising is obsolete is either incredibly naive or put forth in intellectual bad faith.

parent etempleton 6 years ago

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