Man I dunno, for the sector they're in, folks are pretty likely to already be paying for a subscription to the Adobe suite, and honestly I think the whole "subscription" thing is gonna strangle Adobe in the future when there's a generation of artists who grew up using other tools that were buy once, use until upgrading something else breaks it, and/or were easier to pirate.
Also I have a piece of hardware I bought from the Astropad folks and if the app suddenly stops working because they demand a subscription I'm gonna be pretty damn unhappy.
Part of the problem, of course, is that app stores have completely killed "upgrade pricing". There's no good way for your existing users to give you money for "hey we added some new features and fixed some bugs" without bullshit workarounds like "okay the new version is a totally new app, go buy it".
Also I have a piece of hardware I bought from the Astropad folks and if the app suddenly stops working because they demand a subscription I'm gonna be pretty damn unhappy.
Part of the problem, of course, is that app stores have completely killed "upgrade pricing". There's no good way for your existing users to give you money for "hey we added some new features and fixed some bugs" without bullshit workarounds like "okay the new version is a totally new app, go buy it".