This is a poltical play. All of these should be targets but the WH is looking for a pre-election "win", more symbolic than anything.
Google is ~80% of search in the US. Large percentage of online advertising. Lots of anti-competitive stuff to point to.
Apple is 50% at best of the smartphone market and their major competitors are South Korean and Chinese. Targeting Apple, with no major US competitor, is NOT a win. Not a good thing to be bringing up in an election year.
Amazon would also be a complicated anti-trust target, you need to specifically focus on online retail effects while not allowing Amazon to switch the conversation to talking about general retail and Walmart/Target. So, too complicated for any kind of quick traction.
Google is ~80% of search in the US. Large percentage of online advertising. Lots of anti-competitive stuff to point to.
Apple is 50% at best of the smartphone market and their major competitors are South Korean and Chinese. Targeting Apple, with no major US competitor, is NOT a win. Not a good thing to be bringing up in an election year.
Amazon would also be a complicated anti-trust target, you need to specifically focus on online retail effects while not allowing Amazon to switch the conversation to talking about general retail and Walmart/Target. So, too complicated for any kind of quick traction.