Just a friendly reminder of the facts on the ground that the change that great folks at El Reg are reporting on and the folks at Facebook in their blog post are posting about is a toggle in iOS 14, which while there in previous operating system releases as an opt-out toggle, will be an opt-in sort of toggle. iOS will now ask for explicit permission on behalf of Apps to let them track you using an identifier Apple made available to developers like Facebook (“IDFA” aka “Identifier for Advertisers”) rather than relying on the implicit permission of an opt-out toggle.
This does not kill all forms of tracking, nor does it eliminate IDFA as an an option, but it does make it more obvious to iPhone/iPad users what exactly is going on behind the curtains with this tracking tool and let them make an informed and explicit choice about whether they want any part of that.
This does not kill all forms of tracking, nor does it eliminate IDFA as an an option, but it does make it more obvious to iPhone/iPad users what exactly is going on behind the curtains with this tracking tool and let them make an informed and explicit choice about whether they want any part of that.