The rate of people who would visit your new product and then immediately leave would be high. Generally, this is called bounce rate.
A few people might see your product and stick around, but I think that the brand confusion (and potential law suit) might be strong enough con's to negate these few users.
A few people might see your product and stick around, but I think that the brand confusion (and potential law suit) might be strong enough con's to negate these few users.