Comment by coziestSoup

My guess for this is the fact that they have a fantastic entry level iPad at a very low price. It's basically the cheapest entry point into the Apple ecosystem at ~$300 (often discounted to $250). And they've shown they're happy to hold this price with the new iPad they released last year as well. Considering iPadOS and support for Pencil, it's a pretty good deal, and I can imagine its bringing a lot of people in.