Airbnb is a for-profit company with a controversial record, not a credible research institution. If they wanted to do this with no controversy, they would have a) had an institution send out the email to provide credibility, b) provide clear opt-ins, c) not hide behind a "We know your privacy is important" cliché instead of actually acting that way.
> but taking a big public stand against an organization for actually trying to improve things for minorities in 2020 is pretty tone deaf
From the email: "we’ll use first names and profile photos from hosts and guests to help us understand the perceived race someone might associate with them...We’ll use this information to help us understand when and where racial discrimination is happening on our platform."
So if I get rejected for trying to book a room, my brown face will be labeled "minority" and be used as a datapoint to help improve the company. I have every right to disagree with how Airbnb is going about this especially from a privacy perspective, and do so vocally.
> but taking a big public stand against an organization for actually trying to improve things for minorities in 2020 is pretty tone deaf
From the email: "we’ll use first names and profile photos from hosts and guests to help us understand the perceived race someone might associate with them...We’ll use this information to help us understand when and where racial discrimination is happening on our platform."
So if I get rejected for trying to book a room, my brown face will be labeled "minority" and be used as a datapoint to help improve the company. I have every right to disagree with how Airbnb is going about this especially from a privacy perspective, and do so vocally.