Seems like an inoffensive way to get your name out to devs and/or decision makers who largely think Twilio is the only option.
Twilio resells commodity product (SIP/SMS) at Saas margins by offering good developer experience and - by this point - major brand recognition. It’s not a defensible business long term, they just had a huge head start, and they still compete terribly for service outside North America.
This is why they are building on top of the underlying commodity and moving upmarket into things like call center automation products, which start to compete directly with many of their customers.
You can easily negotiate down your SIP/SMS Twilio prices the second you realize they have plenty of competitors.
If a smaller competitor gets their name out there by doing some basic guerrilla marketing against a behemoth public company with tons of money, it seems pretty benign. Everyone wins but the overpriced incumbent.
Twilio resells commodity product (SIP/SMS) at Saas margins by offering good developer experience and - by this point - major brand recognition. It’s not a defensible business long term, they just had a huge head start, and they still compete terribly for service outside North America.
This is why they are building on top of the underlying commodity and moving upmarket into things like call center automation products, which start to compete directly with many of their customers.
You can easily negotiate down your SIP/SMS Twilio prices the second you realize they have plenty of competitors.
If a smaller competitor gets their name out there by doing some basic guerrilla marketing against a behemoth public company with tons of money, it seems pretty benign. Everyone wins but the overpriced incumbent.