As a fun fact, a former Directo of ine from Amazon, ops side, joined Shopify a while ago. A couple of years ago, I started to wonder what an ideal Amazon-"killer" would look like. And came to the conclusion it would something with aPOS-system, a rudimentary inventory management for bric and mortar shops, a webshop solution, the possibility to interface with fulfillment software and other marketplaces. That would transform every single brick-and-mortar shop using that POS software into a fulfillment center. It would create abasically global dropshipping network. Withou any real fix costs, while Amazon is building fulfillment centers by the dozens.
Amazon could have done so, but they didn't. Shopify can do so building upon there Webshop and POS environment. And they seem to do.
Amazon could have done so, but they didn't. Shopify can do so building upon there Webshop and POS environment. And they seem to do.