I don't think Shopify really needs discovery or awareness among customers/buyers.
Shopify's customers are merchants, businesses and manufacturers, each advertising their very own store and sales channels. For them it's hard not to consider Shopify as their ecommerce platform of choice. Meanwhile I'd argue that end customers couldn't care less about which ecommerce platform their store of choice is using. Therefore I think the Shop app isn't all that important actually. Or do people really seek out Shopify stores in particular? That seems ridiculous to me.
Shopify's customers are merchants, businesses and manufacturers, each advertising their very own store and sales channels. For them it's hard not to consider Shopify as their ecommerce platform of choice. Meanwhile I'd argue that end customers couldn't care less about which ecommerce platform their store of choice is using. Therefore I think the Shop app isn't all that important actually. Or do people really seek out Shopify stores in particular? That seems ridiculous to me.