This is confusing because it goes against everything the marketing folks in previous jobs were always pushing on our front end engineering and SEO efforts. I'm more suspicious of landing page incompetence then you.
Our directives were always: If the user has showed intent for a specific thing, tailor the landing page towards that thing as much as possible, and get out of their way. Don't let them forget they already made up their mind.
The DoorDash approach seems very backward. If I saw that landing page I'd be inclined to think "wow, these people don't actually have Saddleback, let me check somewhere else." I'm not gonna get Applebees after googling a different particular restaurant.
Our directives were always: If the user has showed intent for a specific thing, tailor the landing page towards that thing as much as possible, and get out of their way. Don't let them forget they already made up their mind.
The DoorDash approach seems very backward. If I saw that landing page I'd be inclined to think "wow, these people don't actually have Saddleback, let me check somewhere else." I'm not gonna get Applebees after googling a different particular restaurant.