> DoorDash uses our brand name “Saddleback BBQ” right in the advertisement.
> Possibly the most maddening thing is that if a customer clicks on the link, it does NOT take them to a webpage to order from Saddleback BBQ. It takes the user to a general page to order BBQ from anyone that serves BBQ. At the top of the list? Applebees.
This is a particularly egregious sleight of hand. It's a relatively easy click-through to write for DoorDash, and it would result in the customer getting exactly what they were looking for (instantly looking at Saddleback's menu options and probably ordering). But DoorDash isn't content with delivering what they promised! The customer must perform a secondary search within DoorDash just to find that same restaurant again, because Saddleback is nowhere within sight on the page they've actually landed on. It's sneaky because it seems like incompetence, but the reality is that they've absolutely done it on purpose so they can double-dip one customer and display ads to them from restaurants that paid more to DoorDash.
> Possibly the most maddening thing is that if a customer clicks on the link, it does NOT take them to a webpage to order from Saddleback BBQ. It takes the user to a general page to order BBQ from anyone that serves BBQ. At the top of the list? Applebees.
This is a particularly egregious sleight of hand. It's a relatively easy click-through to write for DoorDash, and it would result in the customer getting exactly what they were looking for (instantly looking at Saddleback's menu options and probably ordering). But DoorDash isn't content with delivering what they promised! The customer must perform a secondary search within DoorDash just to find that same restaurant again, because Saddleback is nowhere within sight on the page they've actually landed on. It's sneaky because it seems like incompetence, but the reality is that they've absolutely done it on purpose so they can double-dip one customer and display ads to them from restaurants that paid more to DoorDash.