A park in Indiana, Holiday World, did something sorta the opposite.
They figured out how much the average guest paid for drinks, then raised the ticket prices that much but made all drinks free in the park.
It was a huge success. People expect ticket prices to go up occasionally and they expect to be gouged for drinks. By getting "free" drinks, it felt like a huge value. (At least for me when I visited.) I bet it made food sales increase too, because now people wouldn't have to pay for a drink too.
Not sure if they're still doing that, but at the time they also had free sunscreen all over the park. It's an amazing little park.
They figured out how much the average guest paid for drinks, then raised the ticket prices that much but made all drinks free in the park.
It was a huge success. People expect ticket prices to go up occasionally and they expect to be gouged for drinks. By getting "free" drinks, it felt like a huge value. (At least for me when I visited.) I bet it made food sales increase too, because now people wouldn't have to pay for a drink too.
Not sure if they're still doing that, but at the time they also had free sunscreen all over the park. It's an amazing little park.