>You directly implied that people are buying Apple products for the logo.
Apple makes kick-ass machines, but I see Macbook Pros everywhere. How many people in the real world need a $2000+ computer? If these people aren't buying it for the logo, what are they buying it for?
Apple has positioned themselves as a lifestyle brand. How can you deny that?
Apple makes kick-ass machines, but I see Macbook Pros everywhere. How many people in the real world need a $2000+ computer? If these people aren't buying it for the logo, what are they buying it for?
Apple has positioned themselves as a lifestyle brand. How can you deny that?