Comment by madhuri_gb

Influencers is a "broad" term. Right now we work with influencers who are culinary experts and have built a brand using original content in their own field of expertise. Additionally, they represent a gateway to an audience of 50K to several millions, who are interested in their type of content. Their audience has its own characteristics of age, income level, interests and preferences etc. that is relevant for us to understand, as we launch products catered just to that audience