Comment by mdszy

>By 'influencers' we mean creators who have loyal and engaged audiences on social media that they have grown through their own content. They are usually experts in a particular skill, like cookie decorating, vegan baking, or fitness and nutrition

I feel like "influencer" is too broad of a term for this. From what I know about influencers, a lot of them are just a pretty face that brands can slap their name onto.