Big, incumbent non-SW company (Kodak example) being challenged by start-up
to
Big, software incumbent (Salesforce) with massive developer resources being challenged by start-up.
Maybe the strategies need to change - perhaps increasingly partnering with the software incumbents (if you can't beat 'em, join 'em).. Maybe someone can add some insight..?
Big, incumbent non-SW company (Kodak example) being challenged by start-up to Big, software incumbent (Salesforce) with massive developer resources being challenged by start-up.
Maybe the strategies need to change - perhaps increasingly partnering with the software incumbents (if you can't beat 'em, join 'em).. Maybe someone can add some insight..?