Faced with a choice between beef or fake beef that tastes exactly the same, most people will just go for the real beef. They don't want the highly processed fake stuff that contains who knows what.
The only way beef loses is if the alternatives are significantly cheaper. If a McBeef is $5 more than a McFakeBeef then you got a shot at converting people.
The only way beef loses is if the alternatives are significantly cheaper. If a McBeef is $5 more than a McFakeBeef then you got a shot at converting people.