Yes, the only way #6 will come true is if the replacement for meat looks, smells and tastes exactly like the real thing and it'll have to be cheaper too.
People all over the world love meat, especially US, UK and the Chinese. I've tried to convince some family members to reduce their meat consumption even a tiniest amount gets a huge amount of resistance. People aren't going to give up their meat: they may not even be willing to try alternatives.
Impossible meat has a great start and I think their market share will continue to increase. But, there's an immense amount of variety in the meat market and the alternative meat industry still has a huge amount of work to do to address it.
People all over the world love meat, especially US, UK and the Chinese. I've tried to convince some family members to reduce their meat consumption even a tiniest amount gets a huge amount of resistance. People aren't going to give up their meat: they may not even be willing to try alternatives.
Impossible meat has a great start and I think their market share will continue to increase. But, there's an immense amount of variety in the meat market and the alternative meat industry still has a huge amount of work to do to address it.