Then they would have to continue supporting those devices, which isn’t part of the planned obsolescence business model. It would also dilute the luxury brand halo that Sonos has tried to cultivate.
It’s more like Louis Vuitton getting into the secondhand market. They too would (and do) destroy merchandise rather than let it get sold at a discount and dilute the brand value.
It’s more like Louis Vuitton getting into the secondhand market. They too would (and do) destroy merchandise rather than let it get sold at a discount and dilute the brand value.