Those regulatory concerns should fall onto the purchasers list of responsibilities. The EEOC has the authority to censure the parties misusing their advertising options.
For example as a marketer who does work in all of the above industries , technology should not limit my use of my dollar.
If i have 10,000 for an apartment campaign, i should be able to spend 5k on ads showcasing my apartment gym focused on men and 5k on the view of the gym full of men targeted to women.( tongue in cheek example)
If the actual top level strategy is not discriminatory but rather is segmented to allow better messaging, any bullshit tech blocks shouldn't get in the way. Let the regulators do their jobs the old fashioned way.
You are right though, there are always ways to define the necessary audience using the the type of qualifiers you describe.
For example as a marketer who does work in all of the above industries , technology should not limit my use of my dollar.
If i have 10,000 for an apartment campaign, i should be able to spend 5k on ads showcasing my apartment gym focused on men and 5k on the view of the gym full of men targeted to women.( tongue in cheek example)
If the actual top level strategy is not discriminatory but rather is segmented to allow better messaging, any bullshit tech blocks shouldn't get in the way. Let the regulators do their jobs the old fashioned way.
You are right though, there are always ways to define the necessary audience using the the type of qualifiers you describe.