Comment by taurath

People don't like the familiar that much. See the popularity of food trucks. Part of that is our restaurant culture (and food regulations) has made for very few "small" operations, and it raises the risk to try things (because well, once you're in a restaurant you can only have that food). If you go to asia there will be food courts in malls with 20, 30 stalls each with a different person cooking different food, all with big photos. PLUS all the big restaurants. We get... panda express and taco bell. On every corner. Its almost dystopian.