I'm refusing to implement Google Analytics on my startup's product. Because it's slow, but mainly because I don't trust Google enough to let them put whatever code they like on my page.
I'm running into serious flak from the marketing team because they don't know how to use any other tool. GA is the industry standard, apparently, and every site uses it, etc etc. They're even hinting that not using it could affect our SEO (I haven't seen any evidence for that, but if so it just reinforces my desire to not give Evil Google our traffic).
Even a couple of years ago, this wouldn't have been a problem. I trusted them to do the right thing. Now. No.
I'm running into serious flak from the marketing team because they don't know how to use any other tool. GA is the industry standard, apparently, and every site uses it, etc etc. They're even hinting that not using it could affect our SEO (I haven't seen any evidence for that, but if so it just reinforces my desire to not give Evil Google our traffic).
Even a couple of years ago, this wouldn't have been a problem. I trusted them to do the right thing. Now. No.
Google is the new M$