This is a divisive topic, but the story seems to pass the interesting-new-phenomenon test (https://news.ycombinator.com/newsguidelines.html). If you comment, note this guideline: "Comments should get more thoughtful and substantive, not less, as a topic gets more divisive."
We've changed the title in accordance with https://news.ycombinator.com/newsguidelines.html, but if anyone can suggest a better (i.e. more accurate and neutral) title, we can change it again. Edit: I took "won't exclude customers on moral grounds" out of the title above, since they apparently no longer have that policy. https://news.ycombinator.com/item?id=21275311