I mean this seems obvious from a thousand miles away.
Amazon changed the game fundamentally. The only two effective strategies are to challenge them directly (Wal-Mart and their logistics and their free 2 day shipping/no membership website competitor) or to effectively blend the store/online experience with a huge push towards mobile ordering and curbside pickup or gig-style personal shopping delivery.
I'm not sure why Sears thought they could half-ass this transition and kind of do nothing to compete in today's market. Last time I was in a Sears, it was eerie and quiet, it smelled old, the prices were NOT GREAT and I ultimately priced the tools I wanted on Amazon for a good discount. Not like the old Sears Craftsman name and warranty mean much anymore anyway.
Amazon changed the game fundamentally. The only two effective strategies are to challenge them directly (Wal-Mart and their logistics and their free 2 day shipping/no membership website competitor) or to effectively blend the store/online experience with a huge push towards mobile ordering and curbside pickup or gig-style personal shopping delivery.
I'm not sure why Sears thought they could half-ass this transition and kind of do nothing to compete in today's market. Last time I was in a Sears, it was eerie and quiet, it smelled old, the prices were NOT GREAT and I ultimately priced the tools I wanted on Amazon for a good discount. Not like the old Sears Craftsman name and warranty mean much anymore anyway.