> image heavy
Yup - we eschew that.
> Contrast/Accessibility is poor
Not sure I follow - it's black text on white, 400px weight, 20px size.
> After the redesign
Our rankings actually spiked up 2 days after new design.
No 404s - it was a superficial change. Time on site went up. Delivery of content was faster (eg we moved to Cloudflare).
> clickbaity
I keep telling this to people - 90% of our traffic was to our supplement pages. They all had the same format that was very matter-of-fact. We only tried "emotional" title tags in the past year, and they didn't do anything.
> that there is a weakness in on page optimization decisions and general architecture across the site.
I'm honestly not sure I follow. Everything is under the /supplements/xxx or /nutrition/xxx format, and the index is fully available on both root folders. We interlink heavily, and we have our own internal wikicode (so eg creatine is linked as [creatine]) so the link is always accurate as is the tooltip quick summary.
> The backlink profile IS problematic!
We haven't bought a single link ever. We get random links all the time - eg Orlando Sentinel today: https://www.orlandosentinel.com/health/os-ne-health-fake-vit...
> Livestrong
King of crap :)
> But the site could be much better composed and structured.
I'm being honest here - I don't see how. We've asked our users, and the HEM is more popular and should be higher, but we've done tests on usabilityhub, we track user behaviour (eg crazyegg), we've hired UX and UI experts (and other SEO experts). Our customer retention is great. I feel like I'm missing something.
Yup - we eschew that.
> Contrast/Accessibility is poor
Not sure I follow - it's black text on white, 400px weight, 20px size.
> After the redesign
Our rankings actually spiked up 2 days after new design.
No 404s - it was a superficial change. Time on site went up. Delivery of content was faster (eg we moved to Cloudflare).
> clickbaity
I keep telling this to people - 90% of our traffic was to our supplement pages. They all had the same format that was very matter-of-fact. We only tried "emotional" title tags in the past year, and they didn't do anything.
> that there is a weakness in on page optimization decisions and general architecture across the site.
I'm honestly not sure I follow. Everything is under the /supplements/xxx or /nutrition/xxx format, and the index is fully available on both root folders. We interlink heavily, and we have our own internal wikicode (so eg creatine is linked as [creatine]) so the link is always accurate as is the tooltip quick summary.
> The backlink profile IS problematic!
We haven't bought a single link ever. We get random links all the time - eg Orlando Sentinel today: https://www.orlandosentinel.com/health/os-ne-health-fake-vit...
> Livestrong
King of crap :)
> But the site could be much better composed and structured.
I'm being honest here - I don't see how. We've asked our users, and the HEM is more popular and should be higher, but we've done tests on usabilityhub, we track user behaviour (eg crazyegg), we've hired UX and UI experts (and other SEO experts). Our customer retention is great. I feel like I'm missing something.