I am just noticing that you own/manage this site and are getting a lot of grief about subjective design opinions from many random developer types that do not consume content in the same manner as your audience or live in reality, so can see the frustration.
The May to present drop in positioning is catastrophic.
The content is fantastic for your space and design aligns more with journal websites than health/nutrition space. That may not be beneficial to keeping users more accustomed to image heavy,popular health space.
Contrast/Accessibility is poor - What standards were you following in a redesign?
After the redesign and as your organic positioning started plummeting - did you identify any increase in 404's and/or do visitor recordings of the traffic you do have?
Most of the titles being identified as "clickbaity" should be your OG titles and it is true that there is a weakness in on page optimization decisions and general architecture across the site. The backlink profile IS problematic! but with on page and general architecture concerns that could be improved that would be the first order of business if I was trying to restore this to former glory.
Seeing the WEB Md and drugs.com / health.com that appear in positions that your site and content are much better qualified for is concerning. You are being screwed.
Just looking at your "white kidney bean extract" article from your profile and then seeing the Livestrong article and other crap that is better positioned points out the terrible weaknesses in the last 4-5 years of Google's improved positioning for bigger brands and move away from exact matching. Livestrong hides their references in a dropdown and sticks an adblock there.
I point that out because in the end - the white hat quality guidelines are garbage and propaganda and rarely reflect reality in the enterprise/brand space .
Make the site more accessible to the average reader and those who are first researching supplements and improve your social channel. Google is not reacting logically in your positioning in comparison to the structure,positioning and quality of your competitors. But the site could be much better composed and structured.
The May to present drop in positioning is catastrophic.
The content is fantastic for your space and design aligns more with journal websites than health/nutrition space. That may not be beneficial to keeping users more accustomed to image heavy,popular health space.
Contrast/Accessibility is poor - What standards were you following in a redesign?
After the redesign and as your organic positioning started plummeting - did you identify any increase in 404's and/or do visitor recordings of the traffic you do have?
Most of the titles being identified as "clickbaity" should be your OG titles and it is true that there is a weakness in on page optimization decisions and general architecture across the site. The backlink profile IS problematic! but with on page and general architecture concerns that could be improved that would be the first order of business if I was trying to restore this to former glory.
Seeing the WEB Md and drugs.com / health.com that appear in positions that your site and content are much better qualified for is concerning. You are being screwed.
Just looking at your "white kidney bean extract" article from your profile and then seeing the Livestrong article and other crap that is better positioned points out the terrible weaknesses in the last 4-5 years of Google's improved positioning for bigger brands and move away from exact matching. Livestrong hides their references in a dropdown and sticks an adblock there.
I point that out because in the end - the white hat quality guidelines are garbage and propaganda and rarely reflect reality in the enterprise/brand space .
Make the site more accessible to the average reader and those who are first researching supplements and improve your social channel. Google is not reacting logically in your positioning in comparison to the structure,positioning and quality of your competitors. But the site could be much better composed and structured.