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Comment by mfontani

> In July, the SEO ranking algorithm was updated to include page speed as a ranking factor for both mobile pages and ads.

What's one supposed to do when PageSpeed only points to Google's own asset delivery services as being "the" big problems which cause a lower score?

- "serve images in next gen formats" - complains about images served from tpc.googlesyndication.com

- "efficiently encode images" - same as above

- "reduce javascript execution time" - cdn.ampproject.org; securepubads.g.doubleclick.net; www.googletagservices.com

.. ?

I can easily get rid of those issues, "simply" by not showing any ads. The site will then be really fast, and... I'll get the ability to display ads again?!

Shame the ad-related revenue will be 0, which isn't unfortunately a good thing for the site.

Why is Google themselves not doing things "right" in order to ensure a speedy execution?

A while back, one of the reasons for a low score was that the GPT.js code (required to show ads) had a short expiration time. Dammit. How am I supposed to fix that, Google?

parent mfontani 7 years ago

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