This is the Soylent hypothesis. "Processed food" as such is not the problem—it's processed food used as a delivery vehicle for as many addictive sugars, fats, and simple carbs as possible. I would guess that the bad kind of processed food is much more common because it's both easier to make and more profitable (flour is cheap; oil is cheap; protein is expensive).
The same hypothesis (that we can reclaim the idea of processed food for nutritionally complete foods) is also on display in a product like Vite Ramen which explicitly patterns itself after a nutritionally dubious staple food (i.e., instant ramen). I would expect to see more startups in this space in the next few years.
The same hypothesis (that we can reclaim the idea of processed food for nutritionally complete foods) is also on display in a product like Vite Ramen which explicitly patterns itself after a nutritionally dubious staple food (i.e., instant ramen). I would expect to see more startups in this space in the next few years.