So I'm creating a new application and wondering if it's necessary for me to include an option to login via email (and password) versus only providing the ability to login with Facebook/Google/Twitter/etc.
Pure email accounts are a hassle for me (the developer) because I need to manage passwords, verify emails and support forgot password flows.
Email accounts also seem to be a hassle for the common layperson because they (1) are at risk of forgetting the password and having to go through the forgot password flow themselves or (2) having to try a couple passwords and wasting time at the login prompt because they don't remember the right one.
I've tried to find some research on the value of social logins[1] but it's a bit slim on user attitudes and their preferences.
Essentially I want to balance friction at login (as well as onboarding) while also alleviating any technical complexity I don't have to do by leveraging these social login methods (exclusively).
Are we beyond using email or should I still support it?
[1] https://janrain.cloud-papers.com/content/62/2013-consumer-research-value-social-login
Pure email accounts are a hassle for me (the developer) because I need to manage passwords, verify emails and support forgot password flows.
Email accounts also seem to be a hassle for the common layperson because they (1) are at risk of forgetting the password and having to go through the forgot password flow themselves or (2) having to try a couple passwords and wasting time at the login prompt because they don't remember the right one.
I've tried to find some research on the value of social logins[1] but it's a bit slim on user attitudes and their preferences.
Essentially I want to balance friction at login (as well as onboarding) while also alleviating any technical complexity I don't have to do by leveraging these social login methods (exclusively).
Are we beyond using email or should I still support it?
[1] https://janrain.cloud-papers.com/content/62/2013-consumer-research-value-social-login