> It's not fractions of a percent. It's massive increases
Do you know a number on the difference between targeted and untargeted search (not display) ads? If I search for "instant pot," I'm probably looking to buy an instant pot. How much does knowing my entire search and browsing history help the advertiser? I'm sure Google has these numbers, and equally sure they aren't sharing.
It looks like there may be big differences for display ads (2-3x?), but for search?
Do you know a number on the difference between targeted and untargeted search (not display) ads? If I search for "instant pot," I'm probably looking to buy an instant pot. How much does knowing my entire search and browsing history help the advertiser? I'm sure Google has these numbers, and equally sure they aren't sharing.
It looks like there may be big differences for display ads (2-3x?), but for search?