It's not fractions of a percent. It's massive increases which is why FB and Google are two of the most valuable companies on the planet.
They have 1st-party access to user profiles which is why they're so good compared to independent parties which use more anonymous profiles. This is why 3rd-party audience data is poor and will get poorer while Google and Facebook will be more entrenched because of GDPR and similar laws. So there will be a move to context for some ads, but not most of the ones you see.
They have 1st-party access to user profiles which is why they're so good compared to independent parties which use more anonymous profiles. This is why 3rd-party audience data is poor and will get poorer while Google and Facebook will be more entrenched because of GDPR and similar laws. So there will be a move to context for some ads, but not most of the ones you see.