I wonder if part of the problem is the attitude that games are there to be "beaten". That the aim is to beat it, and then you're done.
If games were seen as something to be played and explored rather than beaten, perhaps people would approach them differently and get a lot more out of them, even if they'd already completed a playthrough.
If games were seen as something to be played and explored rather than beaten, perhaps people would approach them differently and get a lot more out of them, even if they'd already completed a playthrough.