Hasn't Apple always been more of a 'pretty good hardware, nicely integrated and packaged, for a premium price' proposition? I personally can't remember a time when this wasn't so.
Not sure outside their exhibition pieces which nobody really buys (10k fully specced mac pros etc) they've ever been going to market with a 'best hardware in class' story, have they?
Not sure outside their exhibition pieces which nobody really buys (10k fully specced mac pros etc) they've ever been going to market with a 'best hardware in class' story, have they?