Sometime around 2013-2014 it began to be visible that Apple stopped trying to make "the best hardware in its class" and migrated to "how does this fit in a marketing matrix".
Tim Cook and Steve Balmer have curious parallels. Both genius COO-types that can squeeze enormous profits from their processes, but both strategically undermined their brands severely. I think the board at Apple is going to discover that the cost of rebuilding their "content creator / power user" clientele will be far more expensive then the pennies they saved on optimized COO process.
Tim Cook and Steve Balmer have curious parallels. Both genius COO-types that can squeeze enormous profits from their processes, but both strategically undermined their brands severely. I think the board at Apple is going to discover that the cost of rebuilding their "content creator / power user" clientele will be far more expensive then the pennies they saved on optimized COO process.