I have long thought that there is an opening for local grocery stores to take a lot of this market. Many of my local supermarkets (HyVee, Walmart) allow for online ordering, but they all require the user to input items one-by-one. If they added a feature to add entire recipes in a single click, I think they would do very well for themselves. The additional cost of adding a recipe card would be negligible.
The customer's cost isn't increased over regular online ordering, and there isn't the issue of increased packaging. The food is fresh from the local supermarket and doesn't have to be shipped, beyond at most a local delivery.
The customer's cost isn't increased over regular online ordering, and there isn't the issue of increased packaging. The food is fresh from the local supermarket and doesn't have to be shipped, beyond at most a local delivery.