> That’s where making one-off meal kits available at retail locations like grocery stores and membership clubs comes in; according to Seifer, moving beyond the mail-order subscription model seems pivotal to meal kits’ long-term viability.
This is the money quote. The people who subscribe to these things and figure out cooking is not hard and just requires a bit of initial guidance are almost certainly going to keep recipes and do their own shopping. And now that it's proven viable and so many supermarkets deliver groceries, they're going to swoop in and eat mail-order kits' collective lunches.
This is the money quote. The people who subscribe to these things and figure out cooking is not hard and just requires a bit of initial guidance are almost certainly going to keep recipes and do their own shopping. And now that it's proven viable and so many supermarkets deliver groceries, they're going to swoop in and eat mail-order kits' collective lunches.