Comment by tjriley82

Oh, we're not ignoring brand name at all. Our first mini-collection is by a relatively established upcoming British label that only has very limited exposure in the US. We have exclusive collections from several other labels coming up. Small labels can find themselves in very precarious financial positions as they try to grow, even after many "successful" seasons. Fabricly is about providing a very low risk route to putting out a collection. Almost like a book publishing model for fashion.