High fashion frequently succeeds on brand name alone. Knockoffs are allowed to completely copy a style - but since they can't take the brand name, they fail. People buy Se7en jeans because they're Se7en jeans - and that's about 80% of it. The other 20% is because they look good. This startup completely ignores that thought process.
B) This reminded me of this: http://www.ted.com/talks/johanna_blakley_lessons_from_fashio...
High fashion frequently succeeds on brand name alone. Knockoffs are allowed to completely copy a style - but since they can't take the brand name, they fail. People buy Se7en jeans because they're Se7en jeans - and that's about 80% of it. The other 20% is because they look good. This startup completely ignores that thought process.