Comment by neogodless

Before Firefox Multi-containers, Amazon decided my wife and I were pregnant. I've shared the story on Hacker News before, so I won't go into too much detail, but the short of it is - it decided (incorrectly) that we were pregnant, and started sending weekly "you're pregnant, read our tips, buy things" emails to me. As a couple with troubles conceiving... it was not welcomed. It was salt on a wound. And thus far, I have found no recourse. I'm uncomfortable that corporations can readily collect and analyze information about us, misinterpret it at times, and attempt to influence our behaviors and choices based on this. It's not a new problem - humans have done this before. Now computers do it, and very large companies that do not care about "rounding errors" are not really prepared to apologize or improve their systems to avoid causing some people emotional pain or any other problem.