Because of the structure of the EU, the process of creating new laws is extremely vulnerable to lobbying. Parliament can only vote down laws, which can only be proposed by unelected officials.
So the leverage that the average EU voter has is only applicable at one very narrow point in the process (the vote to approve), while lobbyists can always buy influence with the lawmakers all they way through the process.
And this is the result. Though it does have to be said that the same process came up with the GDPR and that was a decent (and necessary) piece of legislation.
I do wonder why FAANG aren't more active lobbying the EU, though
So the leverage that the average EU voter has is only applicable at one very narrow point in the process (the vote to approve), while lobbyists can always buy influence with the lawmakers all they way through the process.
And this is the result. Though it does have to be said that the same process came up with the GDPR and that was a decent (and necessary) piece of legislation.
I do wonder why FAANG aren't more active lobbying the EU, though