It seems Apple have been trying to occupy the moral high ground on privacy for quite a long time now. It's relatively easy for them to differentiate themselves from the other big tech companies, because Apple's products cost so much that, for once, you are not the product.
Unless FB and Big G start charging for their services, I don't see how they can change their behaviour.
Unless FB and Big G start charging for their services, I don't see how they can change their behaviour.