I've long been curious why McDonalds (and the like) don't have automated license plate readers, similar in concept to people counters (though more invasive I suppose) on their drive-throughs.
I'd think they could very quickly & automatically begin collecting data about income, repeat vs new customer, even streamlining the order process by recalling past orders or upselling, etc.
It seems like an area that is incredibly ripe for data collection & analysis; I almost wonder if there isn't a business in here, selling this feature-set as as B2B service.
For the record, I prefer not to be 'tracked' -- I don't know that I can realistically say it would actually impact my fast-food selections though. The concept does intrigue me nonetheless.
I'd think they could very quickly & automatically begin collecting data about income, repeat vs new customer, even streamlining the order process by recalling past orders or upselling, etc.
It seems like an area that is incredibly ripe for data collection & analysis; I almost wonder if there isn't a business in here, selling this feature-set as as B2B service.
For the record, I prefer not to be 'tracked' -- I don't know that I can realistically say it would actually impact my fast-food selections though. The concept does intrigue me nonetheless.