Shiny is an aesthetic description. The importance of this discussion goes much deeper — simplicity versus complexity, and who benefits from each.
Upsells are an obstacle to completing your purchase. They're annoying. They are added compexity that has a nominal chance of benefiting the user. In contrast, they are guaranteed to benefit the company, since as a numbers game, you'll end up pitching enough upsells to convert n additional sales.
When considering the impact of adding complexity, imagine a toilet. Or, rather, your access to a toilet. Some toilets are a door knob away. Others require you to hunt down a coin and drop it into a slot before providing access.
Which toilet are you more proud to have in your business?
Upsells are an obstacle to completing your purchase. They're annoying. They are added compexity that has a nominal chance of benefiting the user. In contrast, they are guaranteed to benefit the company, since as a numbers game, you'll end up pitching enough upsells to convert n additional sales.
When considering the impact of adding complexity, imagine a toilet. Or, rather, your access to a toilet. Some toilets are a door knob away. Others require you to hunt down a coin and drop it into a slot before providing access.
Which toilet are you more proud to have in your business?