Targeted ads have helped small businesses and indie brands thrive.
Previously, only large brands and national/multi-national corporations could afford to advertise at scale and reach customers through TV/Radio/Newspapers (that too with a high minimum spend).
Now your local mom and pop bakery could have a spend as low as $100 a month to reach their customers and help drive their business.
The world is not black and white, and neither is the morality of advertising.
Previously, only large brands and national/multi-national corporations could afford to advertise at scale and reach customers through TV/Radio/Newspapers (that too with a high minimum spend).
Now your local mom and pop bakery could have a spend as low as $100 a month to reach their customers and help drive their business.
The world is not black and white, and neither is the morality of advertising.
I hope this perspective was useful to you.