Comment by apinstein

This is the big idea I always pitched at hackathons (like startup weekend). I think it’s a great idea. 100% opt-in ads. My tagline was “a sufficiently relevant ad is indistinguishable from content.” It’s meant to be aspirational. The idea is that if you are looking to buy something, awareness of choices or information about that choice should be so valuable that it’s considered to be a benefit by the user. It’s basicallt an inversion of control approach to ads. The cpc’s and cpm’s would be amazing. :)