I wonder about that. For the pro-company camp they could argue they are trying to bump sales not stock price which seems reasonable.
However, I would think all the news coverage short sellers are drumming up is illegal stock market manipulation. But, either that's not the case in practice, or the SEC just ignores them.
However, I would think all the news coverage short sellers are drumming up is illegal stock market manipulation. But, either that's not the case in practice, or the SEC just ignores them.